Integrated boutique property company, M/Group, has introduced a new company brand to deliver all new land developments throughout the Perth urban environment – and it comes with a monumental commitment to the community.
The name Monument was specifically selected to signify a monument to Western Australia and its sought-after lifestyle. It pays homage to the unique relationships between colours, landscape and lifestyle, and aims to honour the environment and its natural assets.
This means that all new land developments designed under the Monument brand will be guided by the site’s natural topography, materials, rocks, trees and other plant-life.
Monument Director, Mr John Wroth, believes this approach is the way of the future and will attract a unique blend of people who appreciate an environment’s individual charm.
“What Monument offers is a celebration of the environment and each site’s unique personality. Where possible, we plan to weave creativity and interest throughout our developments. This may be in the form of paths that meander throughout the land, bespoke street furniture and sustainable materials,” he said.
“Rather than flatten a landscape to create a ‘cookie-cutter’ environment, we will consider each parcel of land on its merits and create features from natural form. Doing things a little differently is what put our sister brand Match on the Perth apartment map, and we believe the community will embrace the approach.”
In addition to environmental features, location also plays a large part of the land selection process, with each new site rigorously assessed on its proximity to schools, shops, jobs and entertainment.
Mr Wroth says that the additional effort at the beginning of a development will assist in building a community of common values and an innovative spirit, and people will not have to wait long to experience the difference.
“The first demonstration of Monument’s unique brand of development will take place at an elevated site in Beeliar, where 171 residential lots will integrate with parkland and a number of established Tuart Trees that have been preserved throughout the site,” he said.
“Our Beeliar development will showcase a spectacular parcel of land located along the Western Trade Coast, which is earmarked to create over 11,000 jobs through a $2.3 billion Government injection into road and rail projects, including Metronet. We also have a number of boutique land projects in the pipeline that we look forward to announcing in due course.”
M/Group originally cut its teeth in the land development sector with a boutique project in Secret Harbour in which the company was forced to fast-track the development program to keep up with demand.
“We have already had enormous success in the land development sector and we are confident that we have a real proposition for the Perth marketplace. With that, we are looking forward to contributing to Western Australia’s amazing lifestyle and introducing something really special into the environment,” Mr Wroth continued.
The development at Beeliar will be officially launched in August with lots ranging in size from 217sq.m to 630 sq.m.
For more information or to make an enquiry visit www.landbymonument.com.au or call 0417 960 088.
M/Group Land Success Creates a MonumentRead more
Following the success of M/Group’s initial land development activities, the company is expanding its brand portfolio with the introduction of a dedicated consumer identity to steer the development and sales of all future land projects.
The introduction of Monument aims to emulate the success of M/Group’s apartment brand, Match, by creating an independent entity within the organisations brand structure.
M/Group Managing Director, Mr Lloyd Clark, said the new brand strategy reflects the positive momentum experienced from the company’s early experience in the sector, as well as the increasing importance of land development in the M/Group portfolio mix.
“Despite engaging highly experience management to oversee the introduction of land subdivisions, this area of development had been relatively new to M/Group, and slightly removed from its core product-line of built assets,” he said.
“In a very short time, however, our land development arm has proved to be a highly successful commodity. The company’s capability in meeting market demand with the development and sales of carefully crafted land packages has effectively created an entity that should rightfully stand on its own and complement the Group’s other divisions.”
M/Group is a vertically integrated property company with interests in investment, development, construction and real estate. The company established itself as one of Perth’s leading apartment developers under the brand Match, then evolved its influence with supporting services including M/Construction, M/Property and M/Finance.
Monument will sit beside Match as a boutique product offering and the company plans to continue its focus on building a diverse and boutique land portfolio.
“As a company, we established our land credentials with a small parcel located in the established suburb of Secret Harbour. We are now negotiating and successfully acquiring some of the city’s best development sites,” Mr Clark continued.
“Monument will make its market debut in the marketing of a new premium land subdivision in Beeliar. This will be followed by a pipeline of land product soon to be announced.”
Monument will be led by Director Mr John Wroth and supported by a team of land sales experts.
For more information on M/Group companies and product please visit www.mgroup.com.au.