Integrated boutique property company, M/Group, has introduced a new company brand to deliver all new land developments throughout the Perth urban environment – and it comes with a monumental commitment to the community.

The name Monument was specifically selected to signify a monument to Western Australia and its sought-after lifestyle. It pays homage to the unique relationships between colours, landscape and lifestyle, and aims to honour the environment and its natural assets.

This means that all new land developments designed under the Monument brand will be guided by the site’s natural topography, materials, rocks, trees and other plant-life.

Monument Director, Mr John Wroth, believes this approach is the way of the future and will attract a unique blend of people who appreciate an environment’s individual charm.

“What Monument offers is a celebration of the environment and each site’s unique personality. Where possible, we plan to weave creativity and interest throughout our developments. This may be in the form of paths that meander throughout the land, bespoke street furniture and sustainable materials,” he said.

“Rather than flatten a landscape to create a ‘cookie-cutter’ environment, we will consider each parcel of land on its merits and create features from natural form. Doing things a little differently is what put our sister brand Match on the Perth apartment map, and we believe the community will embrace the approach.”

In addition to environmental features, location also plays a large part of the land selection process, with each new site rigorously assessed on its proximity to schools, shops, jobs and entertainment.

Mr Wroth says that the additional effort at the beginning of a development will assist in building a community of common values and an innovative spirit, and people will not have to wait long to experience the difference.

“The first demonstration of Monument’s unique brand of development will take place at an elevated site in Beeliar, where 171 residential lots will integrate with parkland and a number of established Tuart Trees that have been preserved throughout the site,” he said.

“Our Beeliar development will showcase a spectacular parcel of land located along the Western Trade Coast, which is earmarked to create over 11,000 jobs through a $2.3 billion Government injection into road and rail projects, including Metronet. We also have a number of boutique land projects in the pipeline that we look forward to announcing in due course.”

M/Group originally cut its teeth in the land development sector with a boutique project in Secret Harbour in which the company was forced to fast-track the development program to keep up with demand.

“We have already had enormous success in the land development sector and we are confident that we have a real proposition for the Perth marketplace. With that, we are looking forward to contributing to Western Australia’s amazing lifestyle and introducing something really special into the environment,” Mr Wroth continued.

The development at Beeliar will be officially launched in August with lots ranging in size from 217sq.m to 630 sq.m.

For more information or to make an enquiry visit www.landbymonument.com.au or call 0417 960 088.