Following the success of M/Group’s initial land development activities, the company is expanding its brand portfolio with the introduction of a dedicated consumer identity to steer the development and sales of all future land projects.
The introduction of Monument aims to emulate the success of M/Group’s apartment brand, Match, by creating an independent entity within the organisations brand structure.
M/Group Managing Director, Mr Lloyd Clark, said the new brand strategy reflects the positive momentum experienced from the company’s early experience in the sector, as well as the increasing importance of land development in the M/Group portfolio mix.
“Despite engaging highly experience management to oversee the introduction of land subdivisions, this area of development had been relatively new to M/Group, and slightly removed from its core product-line of built assets,” he said.
“In a very short time, however, our land development arm has proved to be a highly successful commodity. The company’s capability in meeting market demand with the development and sales of carefully crafted land packages has effectively created an entity that should rightfully stand on its own and complement the Group’s other divisions.”
M/Group is a vertically integrated property company with interests in investment, development, construction and real estate. The company established itself as one of Perth’s leading apartment developers under the brand Match, then evolved its influence with supporting services including M/Construction, M/Property and M/Finance.
Monument will sit beside Match as a boutique product offering and the company plans to continue its focus on building a diverse and boutique land portfolio.
“As a company, we established our land credentials with a small parcel located in the established suburb of Secret Harbour. We are now negotiating and successfully acquiring some of the city’s best development sites,” Mr Clark continued.
“Monument will make its market debut in the marketing of a new premium land subdivision in Beeliar. This will be followed by a pipeline of land product soon to be announced.”
Monument will be led by Director Mr John Wroth and supported by a team of land sales experts.
For more information on M/Group companies and product please visit www.mgroup.com.au.
Bubbly LifestyleRead more
Construction a Quest for M/Group in JoondalupRead more
Construction on a 90 room Quest Apartment Hotel is about to commence, following the successful capital raising of $8.5 million by M/Group with a property investment fund that oversubscribed within weeks.
The development site for the hotel is located on Boas Avenue in Joondalup CBD and incorporates an adjacent café. M/Group had negotiated a 15-year lease with the national operator with three further 5-year term options, as well as achieved development approval prior to the fundraising process.
Mr Lloyd Clark, M/Group Managing Director, said the investment fund was geared specifically to low risk investors with many common development hazards mitigated prior to release.
“Quest is Australia’s leading hotel operator with over 150 properties in Australia, New Zealand and Fiji. The company has been highly successful in identifying and servicing environments in central business districts, suburban and regional areas with close proximity to head offices, business centres and key tourist destinations,” he said.
“M/Group and Quest share a similar vision for identifying and activating strategic sites. Joondalup was seen an excellent fit in terms of Quest’s ongoing growth model in WA, and the level of security and value we can deliver to our investors.”
The new apartment hotel will be constructed by M/Group’s internal building division, M/Construction, which has extensive experience in the delivery of quality residential and serviced apartments, and was recently named Best New Builder by the Master Builders Association.
The company’s target forecast investor IRR is 15.7% for the Trust Term, with a forecast commencing annual distributions of 11.5%.
“Engaging our own building company to undertake construction mitigates construction cost blowouts and supports quality control at every stage of the development,” Mr Clark continued.
“It is a model that has worked exceptionally well in instilling confidence in our investors, and our success in raising capital to a point where most of our funds quickly oversubscribe is testament to the work we do.”
Construction on the Quest Joondalup is scheduled to commence in August with completion in October 2019.
For more information or an investment prospectus contact email@example.com or (08) 6380 0400.