New land released in Stage Two of Secret Harbour’s Hamelin Park is surprising a market that didn’t believe home ownership was possible in established areas of Perth. It follows an unprecedented sell-out of land in Stage One, with developers M/Land looking to dispel misconceptions that buying land close to the beach and significant infrastructure is out of reach.
Being young and single, Yvonne Stanhope (31) had all but resigned to the fact that she would never be able to afford to buy a home in metropolitan Perth southern suburbs. Having lived and worked in Margaret River for three years, it was time to come home, but she wanted to be close to the beach and near her family in Port Kennedy. Then, late last year she came across a land release in the middle of Secret Harbour and saw what was possible.
“I looked around on the Internet for land and Hamelin Park was the first site that came up. I couldn’t believe how close it was to the beach and the shops. Other land I looked at was smaller and the same price or much more expensive,” she said.
“I thought I would only be able to buy into the market with a partner, but I got the first home owners grant and am building a home in an area that is perfect for me.”
Hamelin Park is located in a well-established and sought-after coastal community of Secret Harbour, with a population of over 10,000 people. The area has schools, health services and transport links, as well as an award-winning golf course, newly refurbished surf club and a major regional shopping centre, which has recently completed a $58 million transformation to include Aldi and Coles and specialty shops.
The estate’s initial land release was launched end of 2016 and all but sold out in unprecedented time. According to M/Land Director, Mr John Wroth, the high demand for affordable land in the area fast tracked the release and simultaneous construction of Stage 2 and he does not expect the lots to be available for long.
“Most people are genuinely surprised when they learn they can break into the property market in an established coastal community like Secret Harbour – which is not surprising given the incredible location and our efforts to create a family-friendly environment at record low prices,” he said.
“Hamelin Park land has attracted interest from local and first home buyers, with a large contingent of people who had been renting in Secret Harbour and didn’t think they could afford to buy in. The Stage Two release includes lots that overlook a landscaped parkland which includes a children’s playground that is due for completion before the end of the year.
“Once this current release sells out, no land will be available until 2018, so it will be a case of first in best dressed.”
Stage Two construction works are well progressed, comprising of 22 lots sized between 360sqm and 502sqm with titles expected by the end of the year. The land forms part of a well-considered estate incorporating a central family parkland.
With a number of homes in the estate already underway, Yvonne is starting to get a feel of what life will be like and looking forward to the completion of her first home.
“I’m staying with my sister at the moment which is only 10 minutes away, so I spend quite a bit of time at the site. The house now has the roof and walls, and should be complete by Christmas.” Yvonne continued.
“I can tell the area will be family oriented so I feel really safe and comfortable. I’m super excited and can’t wait to move in.”
M/Land is part of the M/Group of companies, an organisation that specialises in the identification and development of niche development opportunities across the State, and is responsible for helping to revitalise environments such as Mount Lawley, South Fremantle and Maylands.
Hamelin Park is the last remaining strategically located parcel of land in Secret Harbour and offers home sites from $179,000 and house and land packages from $329,000, excluding the First Home Buyers grant.
NEW LEEDERVILLE ICON OFFICIALLY OPENSRead more
On Saturday 14 October at 11am, Leederville’s newest architectural icon and local tribute building will officially open in a ceremony led by the family and descendants of the original site owner, who built a soft drink empire and created a Western Australian legacy.
M/24 by Match in Carr Place Leederville is inspired by the site’s former occupant, Golden West Aerated Water Company, which was established around 1902 by Mr Jack James Wallis (known as J. J. Wallis) to produce soft drinks of various kinds, such as ginger beer, lemonade and kola beer.
The property is mixed-use development consisting of 39 residential apartments and four commercial units on the ground floor with a feature façade that was inspired by the building’s former use, and generated by the digital modelling of patterns formed when bubbles intersect. The dynamic patterns – known as ‘Voronoi’ tessellations – give the impression of a form bubbling out of the site.
M/Group Managing Director, Mr Lloyd Clark, said the unique concept and tribute to history has attracted a great deal of attention from the community and clearly indicates a thirst for edgy product that enhances the streetscape and tells a story.
“M/24 demonstrates that investing in good architect can pay dividends in a market that responds to unique product. The success of this project is more pronounced in an environment that is too often brimming with high density, cookie-cutter designs that do very little for the streetscape or potential capital growth,” he said.
“Community feedback and kudos for the project has been overwhelming, and we are so pleased with the standard of environment we are handing over to new owners.”
Designed by Melbourne Architectural firm and company behind Perth Arena, ARM Architecture, the property is creatively structured internally with two distinct living environments; one with an active street-front outlook and one that is more relaxed overlooking a linear communal area with views towards the city skyline.
Joining the official opening festivities will be J.J. Wallis’ grandson, 85-year old Hal Wallis, who spent some time working at the factory, together with great grandchildren Peter, Barb and Julie, who performed part time jobs under their father, Robert James Wallis, who served as the Production Manager until the mid 60s.
“Match started in the industry some 16 years ago with a vision to offer something ‘different’ to enhance the urban streetscapes and really embrace the inner-city lifestyle, and we have been providing great lifestyle opportunities to the market ever since,” Mr Clark continued.
“We consider M/24 is great success that will now take its place amongst a string of unique and interesting projects the company has had the honour of being part of. We sincerely hope the community enjoys their preview of what will undoubtedly become an icon.”
M/24 incorporates plaques and artworks that pay tribute to the original site use and owner. JJ Wallis died in 1919 after building the successful Golden West Aerated Water Company, which is reported to have taken steps to move from its previous premise in Fitzgerald Street to Carr Place (formerly Leeder Street) in 1902. By 1907 the factory was in full swing.
A number of apartments are still available and priced from $420,000. For more information visit m24apartments.com.
M/Group to deliver diversity at ShorelineRead more
M/Group’s acquisition of two strategically located and adjoining land sites within Landcorp’s Shoreline precinct will deliver ‘housing diversity’ with an integrated apartment development comprising of various apartment and terrace-style home layouts, according to Managing Director, Lloyd Clark.
The combined 5519sq.m site was purchased for $3.8million from LandCorp. It is located adjacent to a green strip with parkland and future direct beach access, and is one of a limited number of sites within the precinct zoned for apartment development.
Mr Clark said the company is delighted by the opportunity to continue its development success in the Perth’s southern Fremantle corridor. He said the design for the site is in keeping with Landcorp’s bid for diversity within the development precinct and pushes the boundaries of what is often expected in an apartment building.
“This will be an extremely exciting site to work on due to its location, LandCorp’s vision and the high level of amenity planned for the area. We wanted to follow LandCorp’s lead in delivering an environment that supports a range of lifestyles and demographic preferences by creating something distinctive for the emerging coastal market,” he continued.
“While it is our first project within the Shoreline development, it follows a long line of successful apartment projects the company has developed from Fremantle to Port Coogee. It is a market we are extremely familiar with and know that the delivery of boutique product with an element of interest is likely to attract high appeal.”
M/Group’s proposed apartment development will be marketed under the company’s Match apartment brand, and will comprise of a selection of 16 terrace-style homes and 58 apartments including a diverse range of one and two bedroom, single and double storey layouts.
Shoreline is part of Landcorp’s Cockburn Coast Redevelopment Area, which is being developed to create a modern urban community just 4km from Fremantle and 18km from Perth.
LandCorp General Manager Metropolitan and Industrial John Hackett said that a major factor in selling the sites to M/Group was the company’s proven track record and capacity to bring something a little different to the table.
“LandCorp has an aspirational vision for Shoreline, and the standard and style of development it incorporates is critical,” Mr Hackett said.
“M/Group is always consistent in providing innovative urban living designs that complement the surrounds. The company has a reputation for delivering highly successful projects in the Fremantle area and we’re thrilled that they have invested in the early stages of Shoreline.”
M/Group’s Shoreline site is scheduled for market release in early 2018.