Home building industry veteran Garry Brown-Neaves has emerged as a major investor in M/Group’s Beeliar subdivision, pre-sales of which were launched last month.
Mr Brown-Neaves and his family have taken a 60 per cent stake in Atop, attracted by the location and character of the subdivision as well as it being an infill site.
Mr Brown-Neaves established his family office Brown-Neaves Investments (BNI) in 2016 when he sold his interests in ABN Group, the second biggest homebuilder in Western Australia.
A Business News 40under40 winner in 2007, Lloyd Clark founded M/Group, formerly known as Match, in 2001 as a boutique apartment developer, before branching out to comprise real estate services, construction, maintenance works, and land development.
John Wroth, a former executive at ASX-listed property developer Port Bouvard, joined M/Group in 2015, and heads the group’s land development arm, Monument.
Atop is M/Group’s second subdivision, following a 67-lot estate in Secret Harbour, which was released late last year.
Mr Clark said the investment by Mr Brown-Neaves was testament to the quality of the Beeliar site.
“While we had already identified Atop Beeliar as a quality opportunity for development, BNI’s investment really highlights what a special project we have on offer,” he said.
“We welcome Garry’s experience, knowledge and input into the project.”
Atop is located along the Western Trade Coast, a land corridor forecast to generate more than 11,000 jobs through a $2.3 billion government injection into road and rail projects, including Metronet.
A local structure plan approval has been granted for 171 residential lots across the 11.8-hectare land parcel, with the release of lots expected in four stages over the next two to three years.
The estate will also include integrated parkland and the preservation of a number of established tuart trees.
Blocks at Beeliar range in size from 217 square metres to 630sqm with prices expected to start at $245,000.
Mr Brown-Neaves said he was attracted to invest in the Beeliar site because of its location and character, the available views, and because it was an infill site with nearby access to Fremantle and Cockburn.
“All my (Perth) assets are spread across the metropolitan area, and a lot in the greenfields,” Mr Brown-Neaves said.
“When this opportunity was presented to me I thought it could be considered an infill development and we were keen to get on board.
“It’s in a location we don’t have any assets, it is an infill site and it has unbelievable views.
“It’s a beautiful bit of land and we considered it a good investment and a project we wanted our name attached to.
“It is a good project in so far that it has a varied product to meet a range of customers. Some of the smaller lots will give people with smaller budgets the opportunity to live in this area.
“It is important to us to do quality investments and continue along the same lines as I had in the building industry.”
Mr Brown-Neaves’ family investment company has an interest in more than 4,000 lots, mostly in Western Australia, but with some exposure in Brisbane, Cairns and Melbourne.
“We like to have between a 15 per cent and so per cent share,” Mr Brown-Neaves said.
“John Wroth brought the deal to us. We go into business with people we believe are trustworthy, and we certainly believe in John and Lloyd.”
Bulk earthworks have been completed at the site, retaining walls are under currently construction and pre-sales have commenced.
Despite Mr Brown-Neaves’ experience in residential building, he said the developers were open to using any and all builders at Beeliar, with a focus on good design and good value.
Mr Wroth said despite current weakness in the metropolitan property market he was confident the Atop development would be well received.
“Atop is being developed as an infill site, which means it is prime land that has simply never been available to the public,” he said.
“The lots are being released as buyer confidence returns to the land market and demand is beginning to soak up existing land titles.
“In this climate, we are likely to see developers push the urban boundaries further from the city to meet demand, which is in contrast to Atop’s offer of premium land in an established and sought after location, with jobs and infrastructure already in place.”
– Peter Kermode, Business News (5th November 2018)
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M/Construction’s latest construction job of the new Quest Apartment Hotel in Joondalup on Boas Avenue has commenced. See the installation of the crane here.
Nature Gets Atop at New Beeliar Land SiteRead more
Majestic tuart trees retained at the highest point of the estate with views out to the Indian Ocean, nature play areas for ‘discovery play’, features and furniture made from recycled logs and natural stone materials, meandering walking trails and nesting hollows set aside for the area’s wildlife.
These are just some of the characteristics designed to create distinction in the newly released “Atop” land estate, located along the crest of one of Perth’s highest coastal ridges in the established inner-suburb of Beeliar.
Atop is walking distance to Beeliar Village with supermarkets, specialty services, restaurants and cafés, close to local primary and high schools, just 15 minutes to Fremantle and 25 minutes to the Perth CBD.
Mr John Wroth, director of M/Group’s newly introduced land development brand, Monument, said Atop deliberately challenges the way people perceive a new land estate by moving away from the conventional development model and enhancing the site’s existing character.
“Atop is loaded with natural qualities and character – which provides the opportunity to set a high development standard and signature point of difference to other estates,” he said.
“Instead, we have carefully designed this estate to pay homage to its unique location and natural topography. The views from and within this site are unquestionably a drawcard, but visitors to the land will also sense a warmth and personality surrounded by majestic Tuart trees. Again, you can’t often say that about a land estate and this atmosphere and the ethos behind the development is really something we believe people will want to live amongst.”
Atop will incorporate 171 homesites across 11.8 hectares. Lots vary in size from 217sq.m to 630sq.m, with a mix of ocean and parkland views across a site with striking undulation and lot levels.
Built within an historical limestone quarry, the development celebrates the site’s history with an array of natural limestone features and recycled rock captured within the retaining walls.
“We have worked closely with our project team to expose the beauty of the recycled materials within Atop’s walling and landscaping design.”
“We receive constant feedback from people who like the idea of building a new home but feel the land options so close to Perth available to them have little point of difference. Atop is nothing short of authentic in this space and such a spectacular location will not be repeated,” Mr Wroth continued.
“The Monument philosophy moves away from the ‘cookie-cutter’ environment and respects the surroundings and enhances the estates natural qualities. Atop is no different. We believe there is a market for this level of detail and sophistication, and we are extremely excited to be releasing this standard of estate while at the same time building a new community within Perth’s urban infill environment.”
Atop Stage 1 land prices range between $219,000 and $345,000. Buyer interest is already strong for Stage 1 , which comprises of 37 lots located on McLaren Avenue.
For more information visit www.atopbeeliar.com.au.
M/28 by Match – Construction Update – September 2018Read more
Further to our previous video update, M/Construction can be seen craning into position the roof sheets, insulation and other roofing components. You can also see the installation of the roof sheets and Structural Roof Steel as well as plasterboard being loaded out to the site. For more information about M/28 by Match visit www.m28apartments.com.au.
Home in WA | Master Builders WA | Construction Award 15th September 2018Read more
M/24 Apartments in Leederville won the Master Builders Award for Best Multi-Unit Development between $10-$20million. See it here on Home in WA where they speak to Jason Robertson from Master Builders WA and our very own Michael Read, Director of M/Construction behind the construction of the apartments.
(*Story and footage courtesy of CH7 Perth and HOME in WA!)
A New Coastal Community Takes Form at Port CoogeeRead more
With 50% of apartments sold prior to completion, boutique property company Match has opened its doors to Form by Match at Port Coogee with a top floor Display Apartment designed to help residents experience their potential new space.
Form by Match is a 50-apartment marina-side complex that has been mooted by some as one of the area’s most anticipated boutique apartment designs. It is the incarnation of one of Western Australia’s most reputed Architects, Geoff Warn of Donaldson & Warn, who worked in collaboration with Match to push the boundaries of apartment living in Perth.
Located just 50metres from Port Coogee Marina and adjacent to parkland, the property greets you with a striking façade that draws you inside, where you will find every apartment designed to make the most of the surrounds, including the majority being north facing with sweeping ocean views.
Match Director, Mr Dean Burrowes, said the property is a design statement and impressive on every level and he is thrilled that the project is now complete for people to experience the difference.
“We wanted to make a statement with Form by Match and move as far away as possible from the traditional apartment block,” he said.
“We encouraged Geoff Warn to look outside the square and create an environment that pushes the boundaries of balancing space, light and features. The result is outstanding and really needs to be explored to be fully appreciated.”
While the building exterior is bold, inside restraint is shown with clean, white and timeless interiors. It has been a conscious design decision to create a blank canvas for buyers to individualise with furniture and artwork.
“The building is based on a block formation that uses different materials to give the total development a definite sense of scale. The building’s exterior aims to speaks directly to an increasing demand for signature residences, as opposed to ‘cookie-cutter’ environments,” Mr Burrowes continued.
“Most apartments within the complex are north facing and many offer amazing ocean views. Features such as high ceilings and floor to ceiling glazing are incorporated to maximise the outlook and benefits of orientation. This also includes sheltered balconies with shade screens to make the most of the sea breeze in summer as well as create a sunroom sanctuary in winter.”
The property opens to an emerging community within the Port Coogee Marina Estate, with amenities such as a new Woolworths and Dome café at the doorstep, and Fremantle less than 10 minutes away.
For more information visit www.formbymatch.com.au or call 0432 660 066
Following the success of M/Group’s initial land development activities, the company is expanding its brand portfolio with the introduction of a dedicated consumer identity to steer the development and sales of all future land projects.
The introduction of Monument aims to emulate the success of M/Group’s apartment brand, Match, by creating an independent entity within the organisations brand structure.
M/Group Managing Director, Mr Lloyd Clark, said the new brand strategy reflects the positive momentum experienced from the company’s early experience in the sector, as well as the increasing importance of land development in the M/Group portfolio mix.
“Despite engaging highly experience management to oversee the introduction of land subdivisions, this area of development had been relatively new to M/Group, and slightly removed from its core product-line of built assets,” he said.
“In a very short time, however, our land development arm has proved to be a highly successful commodity. The company’s capability in meeting market demand with the development and sales of carefully crafted land packages has effectively created an entity that should rightfully stand on its own and complement the Group’s other divisions.”
M/Group is a vertically integrated property company with interests in investment, development, construction and real estate. The company established itself as one of Perth’s leading apartment developers under the brand Match, then evolved its influence with supporting services including M/Construction, M/Property and M/Finance.
Monument will sit beside Match as a boutique product offering and the company plans to continue its focus on building a diverse and boutique land portfolio.
“As a company, we established our land credentials with a small parcel located in the established suburb of Secret Harbour. We are now negotiating and successfully acquiring some of the city’s best development sites,” Mr Clark continued.
“Monument will make its market debut in the marketing of a new premium land subdivision in Beeliar. This will be followed by a pipeline of land product soon to be announced.”
Monument will be led by Director Mr John Wroth and supported by a team of land sales experts.
For more information on M/Group companies and product please visit www.mgroup.com.au.